What lies behind pictorial signs? Why do they work? Are they truly universally applicable? How do physical and virtual media differ? In what context should I follow conventions? What value do they have for brands?

The book Icons – Understanding and Designing Pictorial Signs answers some of these questions on a theoretical level, but above all on a practical one, and explores possibilities for further development. In addition to approaches from communication theory and semiotics, it offers an overview of design components such as form, color, and the grid used in the creation of pictorial signs. Unfortunately the book is only available in German language.